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CREAtive problem solving

This is Good Strategy.

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EST

2019


 

 

PRINCIPLES

Good Strategy is driven by three core principles:

1. OUTCOMES OVER OUTPUTS

We focus on solving the underlining business problem, with no predetermined solutions leading Good Strategy. 

2. SHORT TERM & LONG TERM

We believe both short-term sales activation and long-term brand building form part of all Good Strategy.

3. THE POWER OF EMPATHY

We obsess over people, their motivations and changing culture which forms the basis of Good Strategy. 

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COMMON SENSE underlines our core principles

 

PROCESS

Good Strategy follows a simple three-step process:

1. DIAGNOSIS 

Identify the underlining factors at play that explain the core problem to be solved. 

2. GUIDING POLICY 

Form a clear strategic approach based on key insights that solves the problem. 

3. ACTION PLAN

Implement a coordinated action plan to accomplish the strategic approach.

GOOD
STRATEGY

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Collaboration is at the heart of our process

SERVICES

Good Strategy scales each project with a tailored proposal:

GROWTH STRATEGY

Grappling with a business problem, we can provide a new perspective of where to play and how to win.

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BRAND POSITIONING

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WORKSHOP
FACILITATION

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QUALITATIVE
RESEARCH

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CONSUMER
JOURNEYS

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CUSTOMER
SEGMENTATION

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TRENDS
MAPPING

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COMMS
PLANNING

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CREATIVE
BRIEFS

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PRODUCT INNOVATION

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CREATIVE
IDEATION

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GOAL
SETTING

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DATA ANALYTICS

 

MICHAEL BLUNDEN

the founder of Good Strategy

Michael has worked across a variety of categories and respective brands - to name a few:

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CONTACT

MICHAELBLUNDEN@GMAIL.COM

+27 84 812 0709